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Desperate to show it takes thwarting misinformation, fraud, and spam seriously, Facebook just announced a last-minute “Fighting Abuse @Scale” conference in San Francisco on April 25th. Speakers from Facebook, Airbnb, Google, Microsoft, and LinkedIn will discuss how to stop fake news, prevent counterfeit account creation, using honeypots to disrupt adversarial infrastructure, and how machine learning can
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Facebook has begun letting partners fact check photos and videos beyond news articles, and proactively review stories before Facebook asks them. Facebook is also now preemptively blocking the creation of millions of fake accounts per day. Facebook revealed this news on a conference call with journalists [Update: and later a blog post] about its efforts
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In a move that was probably inevitable, LinkedIn is introducing video advertising as one its Sponsored Content formats. Although my LinkedIn newsfeed already includes plenty of video, Abhishek Shrivastava, director of product for LinkedIn Marketing Solutions, explained for advertisers, the only way to incorporate videos was to link to other websites. Now, the Microsoft -owned
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Convincing humans to buy products is a massive business called marketing, and few areas of marketing are growing as fast as influencer marketing. Influencers on platforms like Instagram, Pinterest, and YouTube can command prodigious fees based on their audience size and engagement: some data suggests that a single video on YouTube by a top influencer
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Google will be acquiring Tenor, which powers a variety of GIF keyboards on phones and messengers like Facebook Messenger, the companies announced today. Tenor will continue to operate as a separate brand within Google, the company said in a blog post. Tenor has increasingly positioned itself as a search company, using that as a metric
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Twitter is the latest social service to boot out cryptocurrency advertisers. The company told Reuters it will be launching a new policy this week to prohibit the advertising of token sales/initial coin offerings (ICOs), and crypto wallet services. Ads for cryptocurrency exchanges will also be banned — with some limited exceptions. Facebook announced a ban in January, while
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The days of silence from Facebook’s top executives after the company banned the political advisory service Cambridge Analytica from its platform were a mistake, according to Sheryl Sandberg. In a brief interview on CNBC, Sandberg said that the decision for her and company chief executive and founder Mark Zuckerberg to wait before speaking publicly about
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Following what felt like years of silence on a plethora of issues, Facebook founder and CEO Mark Zuckerberg has gone on an interview rampage (but not us — was it my editorial?). Although he mainly plugs away at the points he made in today’s blog post, there are a few items worth noting. Regarding the
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